When it comes to producing the best video content for a business website, many people underestimate the importance of editing corporate video production reels. They put lots of effort into pre-production tasks, such as script writing and location research, and the actual shooting on the video itself. However, they forget that professional editing is what makes or breaks the content.
So, what sorts of things need to be done when editing corporate video production reels? To start with, an editor needs to decide which clips they definitely want to include in the finished product and which clips can be discarded. Next, the editor needs to decide the order in which the different video segments are arranged. This process can take a long time and often requires the input of a team of people.
Once all of the video segments have been cut and joined together in the correct order, an editor can start to add aftereffects, such as voice-overs, graphics, sound clips, animations, music, subtitles, text, credits and more. Video editing can be very fun, but it can also take a lot of time and requires a computer with a high-end graphics card and processor. Many companies underestimate how long the editing process can be. It is not uncommon to spend three or more hours on every minute of footage. If lots of special effects are required, the timescale for the project will be considerably longer. Working with green screen footage, for example, can add a lot of time to the post-production work.
One of the main reasons why companies outsource their video productions needs to the professionals is because it can be cheaper than buying all of the equipment needed to produce a great video. What’s more, many companies don’t have the budget to train all of their in-house staff how to edit video content professionally, nor do they want to spend thousands of dollars on editing software and graphics cards.
Keep in mind that there is lots of competition in the video production industry, so as a client, you can expect to take advantage of competitive pricing. Make sure you get quotes from a range of different companies before you decide which one to outsource your projects to. That said, the price is not the only factor you should take into consideration. You also need to compare the skills and speed of different companies by looking at work they have completed from previous clients.